Paid Ads Review & Creation
A website is no good without visitors, but ensuring you attract the right visitors takes careful consideration of all of the options available to you. Should you pay for advertising? Could you drive enough website traffic through social media? Paid advertising won’t work as well for some companies as others, we are here to help you understand the right approach for you.
New to Paid Ads?
We’ll talk you through what could work best for your business and business goals. We’ll then work with you to create an agreed strategy and budget, and create your paid ads account(s).
Already have Paid Ads running?
We’ll complete a thorough review of your current activity and account set-up. We’ll provide you with optimisation suggestions to help improve your accounts performance and get you the results you are after.
In both instances we will happily provide ongoing management, which includes regular account optimisation and feedback, in-depth monthly reporting and data led recommendations. If you would rather manage the account yourself, we can talk you through it, and if you’re not entirely confident we can provide any training or coaching you might need.
What are Pay Per Click/Paid Ads?
Pay Per Click, Paid ads (or PPC for short) are adverts you create and upload to publishers, like Google, Facebook, etc. The publisher will show your ads when they deem them to be relevant to the user, and if that user clicks on your ad, they're sent through to your website and you pay the publisher an agreed cost per click (CPC), as set by you. There are many different types of Pay Per Click advertising available to you, depending on your needs and the publisher you are buying from.
Search Advertising
Search Engine Advertising allows you to advertise your product or service within the search engine results page, for a pre-defined set of search terms. It allows you to make sure your business is visible and above the organic listings for any searches you deem relevant
Shopping Ads
Shopping Ads are an in-depth product ad that appears on relevant retail based searches. It allows you to display your product image, description, price and rating.
Display/Contextual Ads
Display or Contextual Ads are adverts that are shown within webpages (like Huffington Post, eBay) when it's thought the advert is relevant to the content on that webpage. These adverts can also include an image or video, and sometimes are charged on a CPM (Cost per 1000 impressions) model.
Remarketing
Remarking allows you to retarget potential customers who have been on your website, or even got as far as putting products in a shopping basket but not purchasing. These ads allow you to retarget these users with further reasons to buy or even a one-off discount.