Search Engine Optimisation (or SEO) quite simply is optimising your website to ensure a better position in the organic ads on a search engine (e.g. Google or Bing). Organic Ads vs. Paid Ads Search engine results pages can split into two sections – paid ads and organic ads. Paid Ads…
Pay Per Click Advertising, also known as PPC or Paid Ads, are adverts created by you that appear usually on search engines when a potential customer searches for a keyword you have selected. If that customer clicks through to your website, by clicking on that ad, you pay an amount…
Hand on heart I can honestly say, like most people, networking is not my favourite thing to do. If I had a choice of attending a networking event with a room full of strangers, or sitting at home in front of the TV with a glass of wine, the latter…